I  curated the following playlist for the launch of the wearable tech company Orion's new device, Ruby.  I also scored Ruby's launch video, above. The brand's story centers on 6 characters who met at RISD in 2003. As such, all of the selections on the playlist are songs released that year that the characters would have been listening to. Learn more about Ruby at exploreruby.com.

  1. Powerless (Say What You Want) - Nelly Furtado
  2. Move Your Feet - Junior Senior
  3. Such Great Heights - The Postal Service
  4. The Way We Get By - Spoon
  5. Cry Me a River - Justin Timberlake
  6. Saint Simon - The Shins
  7. Clocks - Coldplay
  8. Cherry Blossom Girl - Air
  9. Fight Test - The Flaming Lips
  10. I Believe In A Thing Called Love - The Darkness
  11. Ignition (Remix) - R. Kelly
  12. The Lemon of Pink - The Books
  13. Nothing But You (feat. Hemstock & Jennings) - Paul van Dyk
  14. You Don't Know My Name - Alicia Keys
  15. Anthems for a Seventeen Year-Old Girl - Broken Social Scene
  16. Crazy in Love - Beyoncé
  17. Run into Flowers - M83
  18. Seven Nation Army - The White Stripes
  19. Seventeen Years - Ratatat
  20. Galang - M.I.A.
  21. Toxic - Britney Spears
  22. Comfortably Numb - Scissor Sisters
  23. Hummingbird - Wilco
  24. Maps - Yeah Yeah Yeahs